Tag Archives: Michael Jordan

Branding: You’re It

You may have heard of “branding” before, or you may not have. Branding is a product or service offered meant to separate itself from its competitors. All the major stores have their own brand and ways to market themselves to go one up on their competitors. People are walking brands, especially today in the world […]

The Billionaire Jordan Rules

Today I read that Michael Jordan just achieved billionaire status.  My initial thoughts are, it’s about time!  I of course, mean that in no way shape or form disrespectfully to his “Air’ness.”  I think it’s great that this once upon a time, super-athlete went from humble upbringings to having his own empire in Nike Air. […]