Tag Archives: So Crucial Family


To those people that have supported my So Crucial MD brand by buying the clothing, modeling in them, sharing them, and otherwise promoting them, I want to express my deepest thank you. To those that saw the value of my brand from the very beginning, especially those people that did not know me a long […]

So Crucial Events: Back To The Future

I may be best known in Metro Detroit for starting a small little event with DJ Joey A, to celebrate the launch of my #SoCrucialMD branded line at The Post Bar, Novi. ┬áThe very first WYLD Wednesday launch, occurred on May 2nd, 2007. ┬áThe Post Bar, Novi location was approximately 15,000 square feet and included […]