Tag Archives: So Crucial Family


To those people that have supported my So Crucial MD brand by buying the clothing, modeling in them, sharing them, and otherwise promoting them, I want to express my deepest thank you. To those that saw the value of my brand from the very beginning, especially those people that did not know me a long […]

So Crucial Events: Back To The Future

I may be best known in Metro Detroit for starting a small little event with DJ Joey A, to celebrate the launch of my #SoCrucialMD branded line at The Post Bar, Novi. ┬áThe very first WYLD Wednesday launch, occurred on May 2nd, 2007. ┬áThe Post Bar, Novi location was approximately 15,000 square feet and included […]

Antoinette Marie is So Crucial

What is So Crucial? As inspired by Michael Dadourian, So Crucial is the embodiment of all words that depict what is hot, what is cool, what is awesome, what is dope, what is sick, what is NOW. So Crucial is HOT to the tenth power. So Crucial is the phrase to say, the words to […]